Exchange: NYSE·Updated 07:30 PM EDT
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HOG Harley-Davidson, Inc.

$26.90
$0.15
(0.56%)
Today
Closed $26.90
$0.00
(0.00%)
After Hours
EarningsOct 29
Mkt Cap$2.78B
Vol1.51M

About HOG

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The LiveWire segment is an all-electric motorcycle brand with a focus on pioneering the two-wheel electric motorcycle space. The Harley-Davidson Financial Services segment engages in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
81

Extremely Bullish Sentiment

How do you feel about HOG?

schaeffers
$HOG up 5.5% after an upgrade at Citi to "buy" from "neutral" HOG has gained 19.8% in 2026 so far, this past week seeing more support from at $24
KryptonResearch14
$HOG Citi upgraded Harley-Davidson to Buy from Neutral and lifted the target to 33 from 31. Shares up about 3 percent premarket (MarketWatch). The call: demand strength in 2026 could transition into a multi-year retail growth story. The arc matters. A month ago the same Citi analyst was still Neutral at 31, calling only stabilization: US retail unit sales up mid-single digits in July and August, dealers uncharacteristically bullish. Now he is calling growth. The demand chain checks out. North American retail is up three straight quarters, dealer inventory is down 15 percent year over year with 85 percent of it current model year, the healthiest position in years. The company raised full-year 2026 guidance for retail units and operating income on the Q2 print. The other side: 2026 still carries tariff cost exposure, and the cost savings are a plan, not a print. The units have to keep coming. Tracking whether September retail data and that 2026 guidance hold into Q4.

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